{"id":3450,"date":"2021-05-07T09:26:01","date_gmt":"2021-05-07T07:26:01","guid":{"rendered":"https:\/\/foobespain.com\/?p=3450"},"modified":"2022-11-11T10:31:29","modified_gmt":"2022-11-11T09:31:29","slug":"venta-online-vino-china","status":"publish","type":"post","link":"https:\/\/foobespain.com\/en\/blog\/venta-online-vino-china\/","title":{"rendered":"Efecto positivo en la venta online de vino en China tras la pandemia"},"content":{"rendered":"<h2><strong>Marketing Digital en Bodegas<\/strong><\/h2>\n<p>El auge de la venta de vino a trav\u00e9s de plataformas digitales se ha incrementado\u00a0notablemente, sobre todo a ra\u00edz de la pandemia.<\/p>\n<p>Ello se explica, principalmente, por el aumento en el consumo de este tipo de bebidas en los hogares durante el confinamiento provocado por la crisis del COVID-19.<\/p>\n<p>En China, alrededor del 46% de los consumidores de vino afirman haber realizado susadquisiciones online en alguna ocasi\u00f3n. Entre los principales motivos destacan la comodidad y\u00a0la amplia oferta en cuanto a marcas y variedades.<\/p>\n<p>Seg\u00fan los datos de una de las principales plataformas digitales china (Alibaba), los\u00a0consumidores nacidos en los a\u00f1os 70 y 80 representan el perfil de consumidor medio, pero los\u00a0nacidos en los 90 han sobrepasado a los anteriores en el valor de las compras y se perfilan\u00a0como el p\u00fablico objetivo clave en este canal.<\/p>\n<h3>Entre las principales tiendas online chinas especializadas en vino destacan las siguientes:<\/h3>\n<p><a href=\"https:\/\/global.jd.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/global.jd.com\/<\/a><br \/>\n<a href=\"http:\/\/www.yihaodian.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.yihaodian.com\/<\/a><br \/>\n<a href=\"https:\/\/www.168.com\/common\/519.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.168.com\/common\/519.html<\/a><br \/>\n<a href=\"http:\/\/www.yesmywine.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.yesmywine.com\/<\/a><br \/>\n<a href=\"http:\/\/www.winekee.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.winekee.com\/<\/a><br \/>\n<a href=\"http:\/\/www.jiuxian.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.jiuxian.com\/<\/a><\/p>\n<p>Adem\u00e1s de los\u00a0<strong>marketplaces<\/strong>,\u00a0<strong>las redes sociales<\/strong>\u00a0ocupan un papel importante dentro de la\u00a0venta online de vino en China.<\/p>\n<p><strong>Wechat<\/strong>, la red social china por excelencia, tambi\u00e9n ofrece la posibilidad de comercializar los\u00a0vinos de bodegas de todo el mundo entre sus usuarios. La parte m\u00e1s interesante de esta forma\u00a0de comercializaci\u00f3n son las grandes posibilidades de segmentaci\u00f3n de p\u00fablicos que ofrece. La\u00a0aplicaci\u00f3n permite dirigir tus campa\u00f1as a un nicho concreto y adem\u00e1s te ofrece estad\u00edsticas\u00a0para monitorizarlas y conocer a fondo este mercado.<\/p>\n<p>China es un pa\u00eds que ofrece grandes expectativas para el comercio electr\u00f3nico de vinos, ya que\u00a0se trata de una poblaci\u00f3n nativa en compras online, cuenta con un elevado n\u00famero de\u00a0usuarios de internet y un creciente inter\u00e9s en los productos espa\u00f1oles, especialmente en el\u00a0sector de la alimentaci\u00f3n y la moda.<\/p>\n<p>Para poder aprovechar al m\u00e1ximo las grandes oportunidades que alberga el entorno digital\u00a0chino, es imprescindible contar con una estrategia de marketing digital internacional.<\/p>\n<p>Tal y como sucede en la venta offline, las estrategias de posicionamiento digital de vinos\u00a0espa\u00f1oles var\u00edan de un mercado a otro, por ello es muy importante contar con un\u00a0asesoramiento adecuado a la hora de comenzar a vender tus vinos en el entorno digital.<\/p>\n<p>En <strong>Foobespain<\/strong>\u00a0contamos con un equipo especializado en el\u00a0<strong>canal digital de venta de vino<\/strong>\u00a0y\u00a0gran conocedor de las tendencias digitales de los mercados internacionales en los que\u00a0llevamos trabajando m\u00e1s de\u00a0<strong>15 a\u00f1os<\/strong>.<\/p>\n<p>Si deseas aprovechar esta oportunidad y abrir paso a tus vinos en el entorno digital, no dudes en contactarnos y te ayudaremos a construir la mejor estrategia de\u00a0<strong><a href=\"https:\/\/foobespain.com\/soy-una-bodega\/marketing-digital\/\">marketing digital<\/a>\u00a0internacional para tu Bodega.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Digital en Bodegas El auge de la venta de vino a trav\u00e9s de plataformas digitales se ha incrementado\u00a0notablemente, sobre todo a ra\u00edz de la pandemia. Ello se explica, principalmente, por el aumento en el consumo de este tipo de bebidas en los hogares durante el confinamiento provocado por la crisis del COVID-19. En China, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3451,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Efecto positivo en la venta online de vino en China tras la pandemia - Foobespain<\/title>\n<meta name=\"description\" content=\"Se nota un efecto positivo en la venta online de vinos desde China tras el paso de la pandemia. 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