Brand Ambassador

At Foobespain,
a glass of wine is much more

More than 15 years, more than 30 countries and more than 4 million bottles a year.

What we offer you is an individualized service, selecting the best wines to meet all your expectations and all the needs of your customers.

Our position in Puerto Rico allows us to develop any type of promotional action, whether in this market or any other in America. Our mission is to increase sales and brand positioning. In turn, we offer the best customer support service. We are your key to the world, and we know that being close to customers doubles productivity. If you want to know more, contact us

Product presentation

The product launch consists of a professional and promotional event designed to introduce European wines to the Puerto Rican market, with the goal of increasing their visibility, positioning, and competitiveness compared to other international products.

This activity takes place in a carefully designed environment to communicate the wine’s distinguishing characteristics, such as its origin, production process, grape varieties, sensory profile, and values associated with European wine culture. The presentation is aimed at influencers, distributors, importers, HORECA professionals, and end consumers, depending on the specific focus of the event.

During the presentation, a structured product demonstration is given, which may include an introduction to the winery or appellation of origin, a technical and commercial explanation of the wine, and a guided tasting, allowing attendees to directly experience the product’s quality and unique characteristics. This direct interaction fosters consumer education, strengthens brand image, and generates business opportunities in the local market.

The activity is part of the promotion and information actions in third countries, aligned with the objectives of the CMO aid, contributing to the expansion of European wines in strategic markets such as Puerto Rico, characterized by its high consumption potential and its growing interest in quality products and certified origin.

Missions

reverse missions

Reverse trade missions consist of organizing business trips for importers, distributors, influencers, buyers in the HORECA channel, and other strategic players in the Puerto Rican market, with the goal of facilitating direct contact with Spanish wineries and fostering stable and sustainable business relationships.
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These activities allow participants to experience firsthand the origin of the product, the production processes, the identity of the wineries, and the values associated with Spanish wines, reinforcing the perception of quality, traceability, and authenticity. Direct experience at the source is a key tool for boosting commercial trust and influencing purchasing decisions.

During the reverse trade mission, a structured program of professional visits is developed, including tours of winery facilities, vineyards, and production centers; technical and commercial presentations by the wineries; B2B meetings; professional tastings; and exchange sessions with export managers and winemakers. These activities are geared toward generating real business opportunities and distribution agreements.

Participants are selected based on objective criteria such as influence, purchasing power, and demonstrated interest in the Spanish market, ensuring the impact and effectiveness of the promotional campaign. Furthermore, the program is designed collaboratively with the participating wineries, tailoring the content to the specific needs of each market and professional profile.

Trade Missions

At Foobespain American, we design and execute international trade missions aimed at Spanish wineries that wish to enter, position themselves or consolidate their presence in the Latin American and American markets, facilitating structured, efficient access aligned with the international promotion objectives of the wine sector.

The trade missions organized by Foobespain American include a comprehensive and personalized program, encompassing the identification and selection of priority markets, a pre-arranged schedule of B2B meetings, product presentations, professional tastings, business meetings, and visits to importers, distributors, and strategic points of sale. All of this allows wineries to present their value proposition directly and tailored to each country.

We accompany the wineries throughout the entire process, from the commercial preparation prior to the mission (market analysis, product positioning, promotional materials) to the subsequent follow-up, with the aim of maximizing the impact of the action and facilitating the formalization of commercial agreements.

Road Show

Our Road Show is organized in multiple cities, adapted to the characteristics of each market. Each stop on the tour includes:

Professional product presentations.
Tastings led by experts, showcasing the uniqueness and quality of each wine.
B2B meetings with importers, distributors, specialized chains and HORECA channel prescribers.
Complementary promotional and networking activities to strengthen brand image and consolidate business relationships.

Foobespain American handles all the logistics and planning of the Road Show, including market and participant selection, schedule coordination, promotional material support, and follow-up.
This ensures that each winery obtains a tangible return on investment and takes full advantage of business opportunities abroad.

Fairs

At Foobespain American, we organize and manage the participation of Spanish wineries in international wine fairs, offering a comprehensive service that maximizes visibility, brand positioning, and business opportunities in strategic markets in Latin America, the Americas, and other third countries.

Our service includes:

Selection of international fairs and events according to the commercial objectives of each winery.
Design and management of customized stands, including branding and communication elements adapted to the target market.
Coordination of B2B meeting schedules, ensuring meetings with importers, distributors, HORECA channel buyers and relevant prescribers.
Actividades de promoción y cata profesional, para mostrar la calidad, origen y singularidad de los vinos.
Full logistical support, including sample transport, customs documentation, stand assembly and disassembly, and post-fair follow-up.

Foobespain American accompanies wineries before, during and after the event, guaranteeing an effective return on investment and facilitating the formalization of contacts and lasting business agreements.

This service aligns with the promotional activities in third countries contemplated by the OCM aid, contributing to the international expansion of Spanish wines, strengthening their presence in strategic markets and opening new export channels.