More than 8 years of friendship have led them to create a project in which they share the same approach, passion, and enjoyment of wine. Alberto Calleja is the fourth generation of a family almost entirely dedicated to the wine industry, in which wine is not seen as a way to make a living, but rather as a way to LIVE life. He is passionate about talking to people and listening to them in order to understand what the market expects from the wines he produces—a detail he realized a winemaker cannot overlook after his time in Italy. Juan Manuel de la Mata is the third generation dedicated to the marketing of wines and spirits. For Juanma, wine is also a way of life, which goes hand in hand with gastronomy, family, and friends. He specializes in building wine and food brands with added value. WSET Level 3.